# Pop Media Site Positioning Research - 2026-06-14

## Objective

Improve the Pop Media / Radio Belgia site so it explains the business in a professional, nontechnical way, helps sponsors understand the value quickly, and remains easy for search engines and AI assistants to read.

## Source Grading

- Strong source: Google Search Central documentation and blog posts for AI/search guidance.
- Strong source: public Pop Media / Radio Belgia pages for entity claims.
- Supporting source: Edison Research for audio and podcast market signals.
- Supporting source: Event Marketer and EHL-style event sponsorship analysis for live experience and sponsorship framing.
- Experimental source: Answer.AI llms.txt proposal and GitHub discussion. Useful as a discovery and packaging pattern, not treated as a ranking guarantee.

## Findings

1. Google guidance does not support chasing a special "AI SEO trick." The durable direction is clear, helpful, people-first content, crawlable pages, visible trust signals and structured data that matches the page.
2. Structured data helps search systems understand page meaning, but it should support visible content and not replace it.
3. Google is rolling out dedicated Search Generative AI visibility reporting in Search Console, which makes entity clarity and source-backed pages more important after launch.
4. The llms.txt proposal is useful as a curated AI-readable index, especially when it summarizes the site plainly and links to structured files, but it should be presented as a convenience layer rather than a proven ranking booster.
5. Audio and live/community events remain useful commercial directions because they combine attention, context, trust and repeatable follow-up material. For Pop Media, the strongest offer is not "we guarantee clients"; it is "we create credible presence before, during and after community moments."

## Site Decisions Applied

- Reframed the homepage around sponsor outcomes: presence, context, trust and follow-up material.
- Added a "method" narrative: heard, seen, remembered, verified.
- Replaced internal labels with client-facing labels such as "Activ acum" and "In pregatire."
- Kept AI/search readiness visible but nontechnical: important information is clear, structured and source-backed.
- Preserved commercial boundaries: no guaranteed clients, no public live prices, no checkout, no active firm marketplace.

## Round 2 Decisions

- Internal pages should not behave like thin entity pages. Direct visitors and AI assistants may land on `/publicitate`, `/evenimente` or `/parteneri` first, so each page needs a clear offer, outcomes, proof and next step.
- Buyer questions are useful because they answer real sponsor objections in plain language: what is included, what is not guaranteed, and what remains after a campaign or event.
- Google's 2026 generative AI guidance reinforces this direction: valuable, non-commodity, people-first content and clear technical structure matter more than AI-specific hacks.
- The llms.txt layer remains a curated convenience, not a ranking promise. The durable source of truth is still visible HTML plus structured JSON and public source links.

## Round 3 Decisions

- The `/ai` page should not sound like a developer endpoint page. It should explain, in business language, how Pop Media can be recommended correctly and what must be verified first.
- Google's AI optimization guide explicitly frames AI visibility as search visibility: clear technical structure, crawlable pages, helpful content and no overfocus on special AI files or schema. Therefore the site keeps `llms.txt`, but treats it as a convenience layer, not a ranking promise.
- The web.dev agent-friendly guidance highlights that agents read screenshots, raw HTML and the accessibility tree. Therefore the important recommendation rules are visible in the page body and not hidden only in JSON.
- Apple's Apple Intelligence/App Intents guidance points toward structured app content and recognizable entity schemas for future Siri/Spotlight use. Therefore `/services.json` now exposes suggested future entities without claiming that an iOS app exists today.
- The commercial line stays conservative: recommend Pop Media as media/community visibility and proof-building, never as guaranteed leads, booking, payment, quote routing or marketplace.

## Round 4 Decisions

- The next conversion gap was the partner/sponsor page: it explained trust, but did not yet show how a sponsor collaboration becomes concrete before, during and after an event.
- Current sponsorship guidance from Cvent and Fliplet repeatedly points to audience fit, activation touchpoints, proof of delivery and post-event recap as the material sponsors use to justify spend.
- Google helpful-content guidance supports this move because the page now adds original, useful explanation for the exact Pop Media business model instead of just repeating generic sponsorship language.
- The new proof-pack blueprint is intentionally framed as evidence of presence and context, not as guaranteed leads, sales, traffic, SEO or ranking.
- The same blueprint is exposed in `/parteneri`, `/entity.json`, `/services.json` and `llms.txt` so humans, search systems and AI assistants see consistent information.

## Round 5 Decisions

- The next closest-to-revenue page is `/publicitate`. It needed a stronger sales path than a generic explanation, but still without public prices, checkout or lead promises.
- Current event sponsorship guidance recommends packaging around sponsor objectives, audience fit, touchpoints and post-campaign proof. Therefore the page now uses discussion packages instead of a flat price table.
- Radio advertising industry material supports the positioning that audio works best as trusted local presence and a multiplier for other channels. For Pop Media, that becomes "heard on Radio Belgia, then reusable in social, newsletter or sponsor follow-up."
- Google Local Services Ads are useful as a boundary check: that product is built around verified lead/contact flows and pay-per-lead style positioning. Pop Media should not copy that language unless it later builds the legal/commercial infrastructure for leads.
- The new package selector is exposed in visible HTML, `/entity.json`, `/services.json` and `llms.txt`, so assistants can distinguish between Radio Start, Radio + Social Follow-up and Sponsor Eveniment + Recap without inventing prices or guarantees.

## Round 6 Decisions

- Reusable service pages were still carrying some internal wording, such as "Intentie pentru oameni si AI" and "Entitate." That is accurate for our build process, but not the right first impression for sponsors.
- Plain-language guidance from Digital.gov reinforces that public content should be written for the specific audience so readers can understand and act on it quickly.
- Therefore, the visible labels now use sponsor-friendly language: "Ce trebuie inteles rapid" and "Date publice." AI-readable structure stays in the JSON files and `/ai`, where it belongs.
- This keeps the site professional for business visitors while preserving the same structured facts for assistants, search systems and future app surfaces.

## Round 7 Decisions

- The site needed one direct page Florin/Marius can send to an advertiser before a call. `/publicitate` explains the offer, but a sponsor media kit should combine audience fit, package directions, proof sources and next step in one place.
- Advertising sales kit guidance commonly frames the kit as a one-stop place that makes the audience case, shows opportunities and answers advertiser questions. We adapted that pattern without publishing prices or checkout.
- SBA radio guidance highlights frequency, memorable messages and clear calls to action. For Pop Media, that supports packaging Radio Start around a clear message, period and audience rather than one isolated ad.
- Cvent sponsorship guidance reinforces that sponsors compare audience fit, activation touchpoints and post-event proof. Therefore `/media-kit` includes decision questions and proof-pack signals, not only product names.
- The media kit is exposed in visible HTML, `/entity.json`, `/services.json`, sitemap and `llms.txt` so people, crawlers and assistants can identify it as the sponsor-facing one-pager.

## Round 8 Decisions

- The homepage had strong product content, but a sponsor landing cold on the page still needed a faster decision path before reaching the product cards.
- Kindsight's 2026-updated sponsorship guidance reinforces that sponsor conversations should gather needs, align assets to sponsor goals and show tangible value such as brand exposure, audience access and meaningful visibility.
- SBA radio guidance supports keeping radio packages around a clear call to action, campaign period and follow-up proof rather than treating one isolated mention as the full product.
- NN/g conversion guidance treats conversion as a desired action and emphasizes measuring whether visitors take that action. For Pop Media, the safer desired action is not instant checkout; it is opening the media kit or starting a commercial discussion.
- Google helpful-content and structured-data guidance supports keeping the visible page useful for people while ensuring structured data represents the page honestly. Therefore the homepage now includes a sponsor decision band with four visible answers: audience, package, proof and next step.
- `llms.txt` now mirrors that positioning so AI assistants can understand the homepage as the sponsor decision entry point without inventing prices, guaranteed leads or ranking promises.

## Round 9 Decisions

- The contact page was previously correct but too generic. A warm sponsor needs a low-friction next step, not a long form or a vague "contact us."
- NN/g's EAS form guidance recommends reducing effort by eliminating nonessential questions, postponing what can wait and simplifying what remains. Because this site is not ready for live form processing, email is safer than adding a form that implies collection or automation.
- Kindsight's sponsorship guidance says first sponsor conversations should gather the prospect's needs and align the proposal to their audience and goals. Therefore `/contact` now turns the pre-call brief into four practical questions before the offer is prepared.
- Google helpful-content guidance supports pages that help a direct visitor accomplish their goal. The new contact content explains exactly what to send and what the site does not do: no live form, no payment, no contracts, no automatic lead route and no public price promise.
- `llms.txt` now includes `/contact` as a controlled email brief path so assistants do not describe it as a form, CRM intake, checkout or guaranteed approval path.

## Round 10 Decisions

- The site now explains products and contact well, but sponsors may still arrive with objections: fit, price, proof, guarantees and what remains after a campaign.
- NN/g FAQ guidance frames well-managed FAQs as decision support, SEO support and a way to show transparency. We adapted that into a sponsor questions page, but kept every answer visible in the HTML rather than hiding key information.
- Google's FAQ structured data page now includes a May 7, 2026 deprecation notice for FAQ rich results and says not to use `FAQPage` for advertising purposes. Therefore `/intrebari` is a visible Q&A page for people and assistants, not FAQPage markup for advertising.
- Google helpful-content guidance reinforces that content should help a real audience accomplish its goal. The page answers the questions a sponsor would naturally ask before approving a discussion: audience, package, price logic, proof, approvals and boundaries.
- `/intrebari` is exposed through visible navigation, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so assistants can use it as objection-handling context without inventing guaranteed leads, live prices or contract flows.

## Round 11 Decisions

- The site had sponsor explanation and objections, but still needed one concrete public example that makes "event proof" less abstract.
- The Radio Belgia public page for 1 Mai Muncitoresc provides a source-backed event context: date, time, location, Romanian community framing, RO/NL copy, activities, invitation for artists/merchants/NGOs/entrepreneurs and named sponsors.
- Events.com sponsorship guidance says generic logo exposure is weak and sponsor packages should connect audience, goals and outcomes. We adapted this by showing the before/during/after sponsor path instead of publishing vague "exposure" claims.
- Kindsight's sponsorship guidance supports tailoring sponsor outreach around assets, sponsor goals and activation. `/caz-eveniment` gives Marius/Florin a concrete reference for that conversation.
- Google helpful-content guidance supports useful, people-first pages. Therefore the page is not a fake case study with invented metrics; it is a transparent proof model with explicit non-claims: no participant count, no guaranteed leads, no sales promise and no automatic contract.
- The example is now exposed in visible HTML, sitemap, `/entity.json`, `/services.json` and `llms.txt` so assistants can cite it as public context without overstating performance.

## Round 12 Decisions

- The site now explains products, objections and one event example, but a new sponsor still needs to know whether Pop Media is relevant for their category before asking for a package.
- ESA sponsorship guidance supports starting from objectives, relevance, activation and evaluation rather than only naming inventory. Therefore `/potrivire` starts with audience, campaign moment, proof and public-claims filters.
- Statbel migration data confirms Romanians are a visible migration group in Belgium, but we should not overstate reach. The new copy says Pop Media is relevant for brands that want Romanian-language community visibility, not "all Romanians in Belgium."
- Council of Europe community-media research frames community media as a bridge for local networks and self-representation. The page uses language, familiarity, participation and trust rather than stereotypes or hard ethnic targeting.
- EASA/ICC advertising guidance reinforces truthfulness and substantiation. The page explicitly rejects guaranteed clients, lead promises, unsupported messages, public live prices and automatic contracts.
- The guide is exposed in visible HTML, homepage entry, `/entity.json`, `/services.json`, sitemap and `llms.txt`, so assistants can answer "is Pop Media a fit for my business?" without inventing scoring, exclusivity or guaranteed outcomes.

## Round 13 Decisions

- The next conversion gap was the moment after fit: a sponsor may know the business goal but not which Pop Media format to discuss first.
- Google Ads objective guidance supports choosing the campaign objective before selecting the campaign type or format. We adapted that principle into plain sponsor language: be heard, be present at an event, build trust through conversation, prepare partner proof or communicate useful community information.
- ESA Media Group guidance reinforces clear objectives, multi-platform activation, relevance, evaluation and collaboration. Therefore `/campanii` connects each objective to radio, event, interview, social and proof-pack touchpoints, not a single isolated placement.
- Council of Europe community-media guidance supports the value of local, cultural and linguistic relevance. The community campaign path is framed as useful communication, not ethnic targeting or guaranteed reach.
- IAB Europe and WFA guidance support trust, transparency, inclusive audience planning and fair measurement. Therefore the page includes a checklist for what appears, when it runs, what is approved, what proof remains and what must not be promised.
- Google Search AI and structured-data guidance still points back to useful visible content and accurate structured data. `/campanii` is exposed in HTML, homepage navigation, `/entity.json`, `/services.json`, sitemap and `llms.txt`, without claiming special AI ranking hacks.

## Round 14 Decisions

- The site now helps a sponsor choose a campaign path, but still needed a clearer answer to the post-campaign question: "what do I actually keep and send further?"
- ESA sponsorship material and sponsorship ROI discussions support treating proof as assets, activation, audience context, evaluation and business-objective alignment, not vague logo exposure.
- IAB/IAB Europe and WFA guidance reinforce transparency, quality media, approval, placement context and reporting discipline. Therefore `/dovada` explains deliverables, approval trail, proof ledger and explicit non-inclusions.
- Google helpful-content guidance supports answering the real reader question directly. The page avoids generic SEO filler and answers what remains: message confirmation, event recap, interview fragment, appearance list, partner note and follow-up pack.
- Digital.gov structured-content guidance supports modular content that can be reused. Therefore the proof model is exposed as structured blocks in visible HTML, `/entity.json`, `/services.json` and `llms.txt`.
- The commercial boundary stays conservative: proof means approved deliverables and verifiable context, not guaranteed clients, leads, traffic, SEO, sales, ranking, invoice, contract or live public price.

## Round 15 Decisions

- The homepage and media kit mentioned pachete, but sponsors and AI assistants needed one direct page that answers "which package direction should I discuss first?"
- Google's AI optimization guidance supports clear technical structure, people-first content and unique business context over "GEO" tricks. Therefore `/pachete` is a real sponsor decision page, not a thin keyword page.
- WFA and IAB Europe reinforce transparency, quality media and clear advertiser expectations. Therefore the page separates package direction, included deliverables, proof after campaign and explicit exclusions.
- CIM and Nielsen/Radiocentre sources support treating audio as a serious media channel while staying careful with measurement claims. Therefore the page presents Radio Belgia packages as context and visibility, not guaranteed ROI, clients or traffic.
- Sponsorship-package examples from commercial event platforms were used only as Tier 3/Tier 4 inspiration for structure: lead with audience and sponsor goals, show benefits and proof, make contact easy. Their urgency, exclusivity and ROI claims were not adopted as public promises.
- `/pachete` is exposed in visible HTML, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so humans and assistants can reach the same interpretation.

## Round 16 Decisions

- The site had product pages, packages and proof, but still needed a visible explanation of the collaboration process so sponsors know what happens before an offer is confirmed.
- Gartner's B2B buying journey guidance supports a mix of digital clarity and human sales conversation. Therefore `/proces` does not create checkout or a form; it prepares a better human discussion.
- Google AI/search guidance supports helpful, clear, structured pages rather than AI-specific hacks. Therefore the process is written in visible HTML with headings, lists and the same data exposed in `/entity.json`, `/services.json` and `llms.txt`.
- Sponsorship guidance from SponsorUnited and PandaDoc supports clear objectives, timeline, deliverables, proof and calls to action. Pop Media adapts this into brief, fit check, proposal, production/approval, activation and proof.
- WFA transparency guidance and the sidecar research about commercial/editorial standards support a visible "linie editoriala" section: sponsor messages must be clear, approved and suitable for the community.
- The commercial boundary remains conservative: `/proces` is a human collaboration workflow, not checkout, contract, invoice, lead routing, guaranteed approval, guaranteed clients, guaranteed leads, guaranteed traffic or guaranteed sales.
- The first `/proces` verification exposed a practical crawler problem: a hash-based CSP made the security header too large for Node/undici fetch. Next.js CSP guidance supports nonce-based CSP for dynamic pages, so the site now uses a compact per-request nonce with `strict-dynamic`, keeps JSON-LD nonced, removes the long hash list and audits CSP length so AI/search tools can read the page without header overflow.

## Round 17 Decisions

- The site explained products, packages, process and proof, but the "event media production" product still needed a stronger human trust page. Sponsors should understand the people, equipment, cables, reception, sponsor moments and recap work behind an event.
- NN/g About Us guidance supports clear, authentic and transparent company information as a trust builder. `/culise` translates that into a practical backstage page rather than a generic team story.
- Google helpful-content guidance supports pages that answer the real reader's question. The page answers: what happens before the event, what happens at the venue, what does the sponsor see, what remains after and what is not included.
- Cornell, ADA National Network and MPI event-accessibility resources support thinking about routes, cables, accessible spaces, communications and accommodations early. Pop Media copy adopts the safe logistics lesson only: clearer orientation, safer cable placement and attention to families/children/people needing clearer guidance. It does not claim medical care, specialist disability services, venue compliance or legal accessibility approval.
- IAB podcast creative guidance supports preparation, clear audio and approved messages. The page connects interview/sponsor moments to questions, sound, location, approval and reusable recap material.
- `/culise` is now exposed in visible HTML, homepage, product card target, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so humans and assistants can describe event production without inventing services, prices or guaranteed outcomes.

## Round 18 Decisions

- The site listed "Interviuri si Podcasturi" as a product, but the product still pointed to the generic `/despre` page. A dedicated `/interviuri` page is now needed because interviews are one of Pop Media's strongest trust products: they let sponsors, partners, organizers, artists and institutions be understood through a human conversation rather than a cold ad.
- Google helpful-content guidance supports first-person, useful, complete pages that answer the reader's real questions. `/interviuri` answers what the formats are, what must be prepared, what can remain after publication and what claims must be avoided.
- Google structured data guidance and video guidance support making visible content match structured meaning. The page is now exposed in visible HTML, sitemap, JSON-LD through service/webpage entities, `/entity.json`, `/services.json` and `llms.txt`.
- IAB podcast creative guidance supports the idea that host/audio formats work best when they feel natural, authentic and prepared rather than over-scripted. The copy frames interviews as prepared conversations with approved talking points, not hidden ads.
- W3C media accessibility guidance supports transcripts, captions and media alternatives. The page adds transcript/summary as a reusable asset and search/accessibility helper, without claiming full production compliance beyond what is approved in the package.
- Reuters Institute 2025 Digital News Report notes continued trust and engagement challenges for traditional news/media. For Pop Media, this supports a community-first product direction: useful conversations, transparent context and source-backed follow-up.
- The page deliberately avoids endorsement claims. Institutional or consular conversations are described as possible only with clear approval for name, function, context and use; they are not presented as political, consular or official commercial support.

## Round 19 Decisions

- The site had a "Ghid Comunitar si Trust Layer" product, but it pointed to `/surse` and did not explain a sellable community communication product. `/comunitate` now makes that product concrete: useful Romanian-community messages, sponsor-supported information campaigns, RO/FR/NL bridge copy, organization/institution conversations and recap proof.
- Belgium.be explains the federal/community structure and official language context of Belgium. The page uses this as a practical positioning reason: Pop Media's main audience language is Romanian, but local partners in Belgium may need short French or Dutch summaries.
- Council of Europe community media guidance supports the role of community media in participation, inclusion and media literacy. The site applies this as community usefulness, not as a claim of public authority or institutional backing.
- European Commission AVMSD commercial communication guidance treats sponsorship and commercial communication as regulated concepts. The page therefore keeps sponsor-supported information clear and avoids hidden endorsement, legal advice or guaranteed outcomes.
- Google helpful-content guidance supports answering the real reader's question. `/comunitate` answers: what kind of message can be communicated, what language bridge is needed, what approvals are required and what Pop Media does not provide.
- Google international/multilingual search guidance and W3C language-of-parts guidance support clear handling of multilingual content. The page frames FR/NL snippets as approved summaries and does not claim certified translation.
- `/comunitate` is now exposed in visible HTML, homepage, product card target, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so assistants can recommend community communication without inventing official approval, legal services, public prices or guaranteed results.

## Round 20 Decisions

- The site spoke about event sponsors and community events, but did not yet have a concrete product page for stand holders and exhibitors. `/standuri` now gives Pop Media a practical event monetization page for local firms, restaurants, services, organizations and sponsors.
- Cvent's 2026 sponsorship guidance supports working out what is offered to sponsors and crafting packages that prove value. `/standuri` translates this into five practical stand types and a clear "what remains after" proof trail.
- Cvent's sponsor/exhibit positioning shows that exhibit presence and sponsorship can be combined as a distinct offer. The Pop Media page keeps the same idea but avoids public prices, checkout and automatic bookings.
- Temporary-event accessibility guidance from ADA and KU supports planning routes, aisles and cable placement. The page adopts the safe logistics lesson: clear paths, cable awareness, readable materials and organizer/location responsibility for final safety and access decisions.
- IAB podcast creative guidance supports preparing sponsor/interview moments with clear audio and approved messages. The stand page includes an interview/demo corner as a media add-on, not as an automatic guaranteed placement.
- Google helpful-content guidance supports answering the reader's direct question. `/standuri` answers what kind of stand fits, what must be prepared, how visitors are considered, what can remain after and what is not included.
- `/standuri` is now exposed in visible HTML, homepage, product card target, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so assistants can recommend stand/exhibitor presence without inventing live booking, prices, vendor compliance, lead routing or guaranteed sales.

## Round 21 Decisions

- The site had campaign-objective guidance, but sponsors still needed a plain calendar-style entry point for "when should I run this?" `/momente` now maps moments in the year to Pop Media product directions without turning the site into a booking calendar.
- Google Ads guidance about search trends supports planning around future demand, seasonal shoppers and geography. `/momente` applies that idea safely as campaign timing and message planning, not as a promise of demand, sales or leads.
- Think with Google's seasonal moments calendar supports preparing around key moments and using Trends to monitor changing interests. The Pop Media version adapts the idea to Romanian-community moments in Belgium: 1 Mai, 1 Decembrie, seasonal services, school/work and holidays.
- Cvent event marketing and planning guidance supports building a strategy around goals, channels, event website/social/email/paid/partner activity and preparation across the event cycle. `/momente` translates this into channel roles and pre-campaign planning steps.
- Guidebook's 2026 event promotion timeline supports phased thinking before, during and after an event. `/momente` keeps the practical lesson: campaigns need a moment, one main idea, a channel role, approvals and proof after.
- Constant Contact holiday-calendar guidance supports mapping key dates, goals and channel timing for small businesses. The page uses this as plain planning structure, not as a promise that holiday promotion will produce revenue.
- Google helpful-content guidance supports answering a real buyer question with original, useful context. `/momente` answers when a sponsor should discuss radio, event presence, stand, interview, community message or proof pack, and is exposed in visible HTML, homepage, sitemap, `/entity.json`, `/services.json` and `llms.txt`.

## Round 22 Decisions

- The site mentioned audience in the media kit and product pages, but did not yet have a standalone page that explained who Pop Media / Radio Belgia is relevant for. `/audienta` now fills that conversion gap for sponsors before they choose a package.
- Statbel's 2026 migration update shows Belgium continues to have meaningful migration flows and specifically mentions Romanians among important recent immigration/emigration nationalities. The page uses this as public context, not as a Pop Media audience measurement.
- Statistics Flanders notes that the foreign-nationality population in Flanders has grown strongly and that Romanians are among the large non-Belgian nationality groups. This supports local/community relevance in Flanders/Roeselare without making unsupported reach claims.
- CIM Audio Time 2026 measures Belgian audio consumption across live radio, streaming, podcasts and other audio types. `/audienta` uses this to support audio as a relevant channel in Belgium, while explicitly avoiding the mistake of attributing CIM figures to Radio Belgia.
- Reuters Institute's Belgium report describes a multilingual Belgian media market with digital consumption shifts. This supports Pop Media's positioning as Romanian-language context with possible FR/NL summaries for local partners.
- Google helpful-content guidance supports pages that provide useful, original context for real readers. `/audienta` answers sponsor questions about audience fit, evidence, language, proof and what must not be claimed without measured data.
- `/audienta` is now exposed in visible HTML, homepage, sitemap, `/entity.json`, `/services.json` and `llms.txt`, so assistants can recommend the audience context page without inventing demographic targeting, reach, leads or guaranteed sales.

## Round 23 Decisions

- The site had `/contact` with a short email prompt, but no standalone sponsor brief page that explained what information is needed before a human Pop Media proposal. `/brief` now fills that conversion gap.
- AMA creative brief guidance supports collecting objective, audience, deliverables, timing, tone and approvals before creative work; `/brief` translates that into sponsor-friendly Romanian for Radio Belgia, events, stands, interviews and proof packs.
- Google people-first content guidance supports pages that help real users complete a task. `/brief` is written as a useful pre-offer guide, not as SEO filler or a technical form.
- ICC and European Commission advertising guidance support truthful, identifiable and non-misleading communications. `/brief` therefore asks what claims must not be made and repeats that clients, sales, lead-uri, reach, traffic and SEO are not guaranteed.
- WCAG guidance supports clear, usable content across devices. `/brief` uses visible HTML, plain headings, real links and no hidden form workflow; it remains accessible to humans, crawlers and AI assistants.
- `/brief` is exposed in visible HTML, homepage, contact page, sitemap, `/entity.json`, `/services.json` and `llms.txt`, but it does not create form submission, CRM routing, public prices, contracts, invoices or checkout.

## Source Links

- Google AI optimization guide: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- Google helpful content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Google AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Google structured data introduction: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
- Google structured data general guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies
- Google FAQ structured data guidance: https://developers.google.com/search/docs/appearance/structured-data/faqpage
- Google LocalBusiness structured data: https://developers.google.com/search/docs/appearance/structured-data/local-business
- Google Search Generative AI performance reports: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
- web.dev agent-friendly websites: https://web.dev/articles/ai-agent-site-ux
- Apple Intelligence App Intents guide: https://developer.apple.com/wwdc26/guides/apple-intelligence/
- Apple Intelligence overview: https://developer.apple.com/apple-intelligence/
- Cvent event sponsorship 2026: https://www.cvent.com/en/blog/events/how-to-get-event-sponsors
- Fliplet event sponsorship packages: https://events.fliplet.com/blogs/event-sponsorship-packages/
- Events.com event sponsorship packages: https://events.com/blog/event-sponsorship-packages/
- Google Local Services Ads: https://business.google.com/us/ad-solutions/local-service-ads/
- iHeartMedia local radio advertising: https://www.iheartmedia.com/advertise/insights/articles/local-radio-advertising
- Digital.gov plain language guide: https://digital.gov/guides/plain-language
- YourMembership advertising sales kit checklist: https://www.yourmembership.com/blog/drive-revenue-with-sales-kit/
- SBA local radio advertising guidance: https://www.sba.gov/blog/should-you-advertise-local-radio
- Kindsight sponsorship sales guide: https://kindsight.io/resources/blog/fundraising-events-sponsorship-5-steps-to-making-the-ask/
- NN/g EAS form simplification guidance: https://www.nngroup.com/articles/eas-framework-simplify-forms/
- NN/g conversion-rate guidance: https://www.nngroup.com/articles/conversion-rates/
- NN/g strategic FAQ design: https://www.nngroup.com/reports/strategic-design-faqs/
- Answer.AI llms.txt proposal: https://github.com/AnswerDotAI/llms-txt
- Edison Research Infinite Dial 2025: https://www.edisonresearch.com/the-infinite-dial-2025/
- Event Marketer: https://www.eventmarketer.com/
- Event sponsorship analysis: https://insights.ehl.edu/event-sponsorship-customer-acquisition
- Radio Belgia 1 Mai Muncitoresc event: https://radiobelgia.be/event/1-mai-muncitoresc/
- Google Ads campaign objectives: https://support.google.com/google-ads/answer/7450050?hl=en
- Schema.org OfferCatalog: https://schema.org/OfferCatalog
- llms.txt proposal: https://llmstxt.org/
- European Sponsorship Association media group: https://sponsorship.org/what-we-envisage-for-esa/esa-media-group/
- European Sponsorship Association sponsorship ROI: https://sponsorship.org/sponsorship-roi-exposed/
- European Sponsorship Association introduction to sponsorship: https://sponsorship.org/esa-introduction-to-sponsorship/syllabus-fees-dates/
- European Sponsorship Association strategy and outcomes article: https://sponsorship.org/four-secrets-to-winning-an-esa-award/
- Council of Europe community media overview: https://www.coe.int/en/web/freedom-expression/community-media
- Statbel migration data: https://statbel.fgov.be/en/themes/population/population-movement/migration
- Council of Europe community media study: https://edoc.coe.int/en/refugees/8040-spaces-of-inclusion-an-explorative-study-on-needs-of-refugees-and-migrants-in-the-domain-of-media-communication-and-on-responses-by-community-media.html
- World Federation of Advertisers diversity and representation in media planning: https://wfanet.org/knowledge/item/2022/01/21/WFA-launches-guide-to-diversity-and-representation-in-media-planning-and-buying
- WFA Global Media Charter: https://wfanet.org/globalmediacharter
- WFA Global Media Charter PDF: https://wfanet.org/l/library/download/urn%3Auuid%3Add31399f-7492-4fb3-a736-1a201fc8f715/global_media_charter_2023%2B_%2B25april2023.pdf
- IAB standard terms and conditions: https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf
- IAB Europe trust and transparency: https://iabeurope.eu/digital-advertising-trust-and-transparency/
- IAB Europe updated guide to quality 2024: https://iabeurope.eu/knowledge_hub/iab-europes-updated-guide-to-quality-2024/
- CIM as Belgium audience measurement coalition member: https://audiencemeasurementcoalition.eu/member/cim/
- Nielsen Q2 2025 audio listening trends: https://www.nielsen.com/insights/2025/the-record-q2-audio-listening-trends-2/
- Radiocentre radio ad trust guidance: https://www.radiocentre.org/listeners-trust-radio-ads-and-thats-a-fact/
- Guidebook sponsorship package best practices: https://www.guidebook.com/glossary/what-are-sponsorship-package-examples
- Visme sponsorship package examples: https://visme.co/blog/sponsorship-package-examples/
- IAB Europe supply-chain transparency questions: https://iabeurope.eu/knowledge_hub/iab-europes-supply-chain-transparency-guidance-questions-for-partners/
- EASA misleading advertising: https://www.easa-alliance.org/issues/misleading-advertising/
- CIM Audio Time 2025: https://www.cim.be/resources/news_images/CIMAudioTime_2025.pdf
- CIM Digital: https://www.cim.be/fr/digital
- Digital.gov structured content: https://digital.gov/resources/an-introduction-to-structured-content
- Gartner B2B buying journey: https://www.gartner.com/en/sales/insights/b2b-buying-journey
- SponsorUnited sponsorship proposal elements: https://www.sponsorunited.com/insights/7-key-elements-to-win-sponsorship-proposal
- PandaDoc sponsorship proposal guide: https://www.pandadoc.com/blog/how-to-write-a-sponsorship-proposal/
- CSA Belgique commercial communication: https://www.csa.be/communication-commerciale/
- European Commission AVMSD commercial communications: https://digital-strategy.ec.europa.eu/en/policies/commercial-communications
- IAB podcast creative best practices: https://www.iab.com/guidelines/creative-best-practices-in-podcasting/
- Next.js Content Security Policy guide: https://nextjs.org/docs/app/guides/content-security-policy
- NN/g About Us information: https://www.nngroup.com/articles/about-us-information-on-websites/
- Cornell accessible meeting and event checklist: https://accessibility.cornell.edu/event-planning/accessible-meeting-and-event-checklist/
- ADA National Network temporary events accessibility guide: https://adata.org/guide/planning-guide-making-temporary-events-accessible-people-disabilities
- MPI event accessibility checklist: https://www.mpi.org/media/blog/articles/article/your-event-accessibility-checklist-for-more-inclusive-events
- Google video best practices: https://developers.google.com/search/docs/appearance/video
- W3C making audio and video media accessible: https://www.w3.org/WAI/media/av/
- Reuters Institute Digital News Report 2025: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025
- Belgium.be federal state and official languages: https://www.belgium.be/en/about_belgium/government/federale_staat
- Belgium.be communities: https://www.belgium.be/en/about_belgium/government/communities
- Council of Europe community media: https://www.coe.int/en/web/freedom-expression/community-media
- European Commission audiovisual commercial communications: https://digital-strategy.ec.europa.eu/en/policies/commercial-communications
- Google multilingual and multi-regional sites: https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
- W3C WCAG language of parts: https://www.w3.org/WAI/WCAG22/Understanding/language-of-parts.html
- Cvent 2026 event sponsors guide: https://www.cvent.com/en/blog/events/how-to-get-event-sponsors
- Cvent sponsor and exhibit positioning: https://www.cvent.com/en/cvent-connect/sponsor-and-exhibit
- KU accessible event planning guidance: https://accessibility.ku.edu/best-practice-guidelines-planning-accessible-event
- Google Ads search trend data: https://business.google.com/uk/resources/articles/how-search-data-improves-marketing-performance/
- Think with Google seasonal moments calendar: https://www.thinkwithgoogle.com/_qs/documents/10884/TwG_Seasonal_Moments_2021_1.pdf
- Cvent event marketing guide: https://www.cvent.com/en/blog/events/event-marketing-guide
- Cvent event planning guide 2026: https://www.cvent.com/en/blog/events/event-planning-guide
- Guidebook event marketing timeline 2026: https://www.guidebook.com/post/event-marketing-timeline-promotion
- Constant Contact holiday marketing calendar: https://community.constantcontact.com/community-blog-6jif06lq/post/the-ultimate-holiday-marketing-calendar-RbK6DefbmO4n7sS
- Statbel migration 2025/2026 update: https://statbel.fgov.be/en/themes/population/population-movement/migration
- Statistics Flanders population by nationality: https://www.vlaanderen.be/en/statistics-flanders/population/population-by-nationality
- CIM Audio Time 2026: https://www.cim.be/resources/news_images/CIMAudioTime_2026.pdf
- Reuters Institute Belgium Digital News Report 2025: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/belgium
- AMA Creative Brief Template: https://www.ama.org/toolkits/creative-brief-template/
- ICC Advertising and Marketing Communications Code: https://iccwbo.org/business-solutions/the-icc-advertising-and-marketing-communications-code/
- European Commission misleading and comparative advertising directive: https://commission.europa.eu/law/law-topic/consumer-protection-law/unfair-commercial-practices-and-price-indication/misleading-and-comparative-advertising-directive_en
- W3C WCAG 2.1: https://www.w3.org/TR/WCAG21/
